Linea Pelle is a handbag, belt and leather goods company that creates casual luxury goods for women who appreciate the perfect fusion between style and function. With chic looks that can travel from day to night, this Southern California based brand produces beautiful leather products mixing refined quality and attention to detail with an effortlessly cool style.
With the launch of a new collection, Linea Pelle was looking to leverage the power of social media influencers to boost sales. The company’s approach was to identify the most relevant influencers in specific locations across the US and get them to experience the brand. The objective was to get Linea Pelle mentioned, authentically, by these thought leaders.
20 influencers that have authority in fashion and specifically handbags were quickly identified using the Klear Search Engine. Each individual being considered was carefully analyzed and vetted to make sure there is a good fit with the target persona. This included not only understanding their amplification potential, but also the types of content and topics that worked for them in the past, their audience demographics, and more.
The outreach was personal and with exclusive message for each influencer. Luxurious Linea Pelle handbags were sent to each influencer that accepted the offer along with a personal note.
The campaign was a huge success. Linea Pelle gained 15 new brand advocates, 1.75 million potential impressions from authentic content generated by thought leaders in their industry, and with coded hashtags that were provided to the influencers, a X2.5 ROI was measured.